GENERATION was founded in 1983 with a vision to cater to the clothing needs of the urban Pakistani woman. It was one of the first ready-to-wear outlets on the fashion scene in Pakistan.GENERATION was founded in 1983 with a vision to cater to the clothing needs of the urban Pakistani woman. It retail outlets across the country in all the major urban centres- Lahore, Karachi, Islamabad, Peshawar and Faisalabad.
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