Replay Jeans Spring/Summer 2012 Campaign

 REPLAY takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match. This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.
The Group operates in all European markets, the Middle East, Asia, America and Africa with products sold in over 50 nations. The Replay single-brand stores are 220. Multi-brand point of sales are around 5’000.
 REPLAY is the Italian denim and smart casualwear brand that brings all over the world its authentic and contemporary style.The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products. the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.REPLAY Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector.The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear.It trades under the brands REPLAY, REPLAY&SONS.source

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