The Row Spring 2012 | The Row Spring 2012 Ready-to-Wear Collection

The Row is High-end fashion line created by Mary-Kate Olsen and Ashley Olsen.The Row consists mainly of expensive knit T-shirts with fancy French seams, and a few minimalist separates, like a well-cut blazer and a tight, banded miniskirt in the style of Hervé Léger. Conspicuous flash is in the fur coats, which are oversize, luscious, but still somewhat plain. Unlike with their licensed collections, Mary-Kate and Ashley are hugely involved with the Row’s design process from start to finish, working in close tandem with a designer. The palette is as minimal as the collection: black, white, cream, gray, the occasional shot of red, and the label itself, a small, easy-to-miss gold chain embossed THE ROW. It’s like the Olsen's themselves in its simultaneous desire to be both noticed and hidden.” - NYMAG.Source